The Neighborhood Mercantile
A thoughtfully curated general store is coming to Narberth.
Opening Fall 2026
A new kind of general Store
Welcome to Jeneral Store, a neighborhood mercantile bringing together everyday essentials, unexpected finds, and everything in between.
Rooted in community and thoughtfully curated, we're creating a place where shopping local feels good.
A Little bit of this. A Little bit of that.
Thoughtful finds
for everyday Living
House & Home
Drop-in Crafts
Snacks & Sweets
Florals
Shop for Good.
Good Finds.
A Brighter Tomorrow
At Jeneral Store, what you buy can do some good, too. Proceeds support LGBTQ+ advocacy, helping create a more inclusive and welcoming community.
Something Good is Taking Shape.
Coming to Narberth.
Our doors aren’t open just yet. We're putting the finishing touches on our little corner of the neighborhood. Follow along as Jeneral Store comes to life.
Opening Fall 2026